Bitget launches major campaign with Messi to reignite confidence in the crypto market

In November, Messi will be joining the Argentinian national team as its captain for his fifth World Cup, hosted by Qatar this year. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. “My goal and my dream is to win the Champions League once more. I think that we have the team to do it here,” he told reporters. “The squad and coaches here are capable of winning everything, which is my objective. The team here is incredible.”

• With a market cap currently valued at over $24 million, coin holders not only risk losing to France in the World Cup final, but potentially some money as well.
• American football quarterback Tom Brady took a stake in the crypto exchange FTX, which on Tuesday agreed a sale to rival firm Binance after experiencing a liquidity crunch.
• He is depicted to be a strong leader who carries the weight of the world on his shoulders.
• A landmark deal with Socios — reportedly worth more than $20 million — makes Lionel Messi crypto fan tokens’ foremost global ambassador.
• Exchange with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world.

This World Cup will be Lionel Messi’s fifth appearance at the grand football tournament. This partnership will form a sort of engagement between Bitget and Messi, the world of Web3.0, crypto, and sports. This is Bitget’s way of providing fans with an experience and an opportunity to enter and explore the world of crypto.

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Sign up for Verge Deals to get deals on products we’ve tested sent to your inbox daily. Messi broke down in tears when bidding farewell to Barcelona on Monday, and told Wednesday’s press conference that the past week had been an “emotional roller coaster.” Messi joined PSG as a free agent after Barcelona acknowledged they could no longer afford to follow through on the elite player’s five-year contract agreement. “Fan Tokens and Socios.com play an increasingly prominent role across sport at the very highest level,” said Alexandre Dreyfus, CEO of Socios.com, in a statement. PSG said Thursday that Messi’s “welcome package” includes the cryptocurrency “$PSG Fan Tokens.” Lionel Messi arrives on the pitch after holding a press conference announcing his signing with French soccer club Paris Saint-Germain in Paris on August 11, 2021.

The group was therefore the third with blockchain technology to join PSG, which is mainly used for cryptocurrencies and NFTs. PSG has also entered the world of NFTs or unique non-fungible tokens, digital assets certified through blockchain technology, by launching a thematic collection of these images by Parisian artist Ludo. Last September, a month after Messi’s signing, the club crypto messi signed a major sponsorship deal with crypto.com, a cryptocurrency exchange platform that already operates with Serie A and Formula 1 clubs. The three-year deal is estimated to bring the French club around 30m euros and will also be paid in its virtual currency. The differential aspects of this exchange were tied to products and services related to social trading services.

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Unlike the $ARG, the $FRA is not endorsed by the French Football Federation, and CoinMarketCap, a price-tracking website for crypto assets, warned against purchasing it because of concerns about pump-and-dump schemes. Through this partnership, Bitget will give Messi fans a unique opportunity to explore Web 3.0 and the potential of trading crypto on the exchange. There is also a shared understanding that the partnership will allow both parties to commit to more impactful efforts, extending beyond cryptocurrency and football. Lionel Messi’s financial package ETC at French soccer club Paris Saint-Germain includes crypto tokens. Between the polls and competitions that feel far-removed from conventional notions of “fan engagement” and all the squiggly lines on graphs, it is easy to be confused over who exactly is benefiting from fan tokens.

In November, Messi will be joining the Argentinian national team as its captain for his 5th World Cup, hosted by Qatar this year. Proving that he is a king of the game as it is the most coveted award in soccer/football. Whilst many celebrity themed NFT collections are not 100% transparent, this collection https://www.beaxy.com/ is hosted by one of the biggest crypto exchanges in the world. However it seems some of the world’s top players have jumped in on Web3 fun as NFT collections have been released under their names. Coming from both Cristiano Ronaldo and Lionel Messi, two of the biggest names in Football/Soccer.

Those with at least 75 $ARG tokens (roughly $500 at the time of writing) are entered into a competition to win Messi’s jersey. Lionel Messi has signed a $20 million deal with Socios to become the fan token site’s global brand ambassador, according to a report from Reuters. Messi, who plays for the Paris-Saint Germain soccer club and captains Argentina’s national team, will promote the exchange for the next three years. Bitget, established in 2018, is one of the world’s top five leading cryptocurrency exchanges, with innovative products and social trading services as its key features, currently serves over 8 million users in more than 100 countries around the world.

“We have been able to engage with a new global audience, creating a significant digital revenue stream,” Marc Armstrong, PSG’s chief partnerships officer, said. Blue-chip cryptos including BTC, ETH, USDT, USDC, and XRP will be supported by the Bybit Card. Payment requests will automatically convert balances in these digital assets into EUR or GBP. The US Treasury Department has proposed a 30% excise tax on the cost of powering crypto mining facilities, to be phased in at 10% each year over the next three years.

The company consistently maintains the tokens are about “fan engagement” rather than financial investment. Through this partnership, Bitget will give Messi fans a unique opportunity to explore Web3 and the potential of trading crypto on the exchange. Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

Fan tokens like those offered on platforms like Socios can act as not just collectibles, but a sort of blockchain-backed membership card or VIP ticket for a wide, ongoing range of giveaways, activations, and live experiences with sports organizations. Several teams, particularly in world football, offer token-holders the opportunity to vote on everything from club uniforms to aspects of stadium design choices to charity initiatives — and the more tokens a fan owns, the more voting power they possess. Exchange with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world.

Crypto Currents: Mt. Gox, Mining, Mastercard, Messi

Fan tokens are a type of cryptocurrency that most often represent different sports teams, and enable fans to have input on small decisions within their teams’ communities like squad numbers and celebration songs. Socios hosts fan tokens for a number of different teams across soccer, football, hockey, basketball, and more. Messi himself previously agreed to take part of his salary in $PSG fan tokens, a cryptocurrency developed by blockchain sports platform Socios for Paris Saint-Germain, as part of his two-year contract with the club. The tokens have since plummeted in value, dropping 86% since their August 2021 peak when Messi announced the Socios partnership, raising fears for average sports fans vulnerable to huge losses. Sorare lets users trade digital player cards and manage teams of five in fantasy soccer tournaments. The cards are themselves nonfungible tokens, or NFTs, virtual collectible items that keep a record of ownership that is tracked on the blockchain.

• The free virtual card was launched earlier this week, with a physical version launching next month.
• Prior to the NWSL, Berman spent over two years as deputy commissioner of the National Lacrosse League and the previous 13 years with the National Hockey League.
• PSG said on Thursday that Lionel Messi’s wage package includes the cryptocurrency “$PSG Fan Tokens.”

A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. This collaboration with Bitget marks Messi’s second crypto-related partnership after he was given the status of a global brand ambassador of Socios earlier this year in March. The $FRA, created this October, has climbed in value over the course of the World Cup from $0.0006 to $0.001.

PSG said on Thursday that Lionel Messi’s wage package includes the cryptocurrency “$PSG Fan Tokens.” The Athletic spoke to one Turkish user who asked to remain anonymous because of the uncertain regulatory position of cryptocurrencies in Turkey. They gave a startling insight into something far removed from the corporate glitz of the World Cup. The user explains that the Turkish lira’s declining value against the dollar because of political and economic crises has made cryptocurrencies very popular there. Judging by social media chatter, some of those heavily invested — in a literal sense — in Socios appear to be Turkish. After Argentina’s shock loss to Saudi Arabia on the third day of the World Cup, business news outlets were quick to pick up on an apparently quirky off-shoot from the 2-1 defeat.

For example, if a company is expected to announce better-than-anticipated profits next week, the price is likely to climb between now and then, as savvy traders “buy the rumour”. While the Argentina token did decline in value in the wake of that shock loss to Saudi Arabia in their opening group match, what happened next is surprising, and exposes the absurdity of these tokens which are now commonplace in global football. On the other hand, Socios have also announced that holders can enter a competition to win a Lionel Messi shirt though this requires holding a minimum of 75 tokens, which cost hundreds of dollars even at the current low prices. Cointelegraph does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page.

Messi becomes the latest global sports personality to enter the crypto world following NFL quarterback Tom Brady and NBA star LeBron James and the deal is part of a growing wave of tie-ups between crypto firms and soccer. March 21, 2023 SBJ I Factor presented by Allied Sports features an interview with NWSL Commissioner crypto messi Jessica Berman. Berman talks with SBJ’s Abe Madkour almost a year to the day since she took over as leader of the women’s soccer league. Prior to the NWSL, Berman spent over two years as deputy commissioner of the National Lacrosse League and the previous 13 years with the National Hockey League.